1. Introduction

Welcome to UpArrow (“Company”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [uparrow.com.au] (“Site”) and use our marketing, SEO, and PPC services (“Services”). By accessing or using our Site and Services, you agree to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use our Site or Services.

2. Information We Collect

(a) Personal Information: We may collect personal information that you provide to us directly, such as your name, email address, phone number, and payment information when you request our Services or contact us.

(b) Usage Data: We may collect information about your interactions with our Site, including IP address, browser type, operating system, referring URLs, and the pages you visit.

(c) Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience on our Site, analyze usage patterns, and personalize content. You can control cookie preferences through your browser settings.

3. How We Use Your Information

We use your information for the following purposes:

(a) To Provide and Manage Services: To fulfill your requests, process transactions, and provide customer support.

(b) To Improve Our Site and Services: To analyze usage patterns, improve our Site’s functionality, and develop new services.

(c) To Communicate with You: To send you updates, promotional materials, and other information related to our Services, subject to your preferences.

(d) To Comply with Legal Obligations: To meet legal, regulatory, and compliance requirements.

4. How We Share Your Information

We may share your information in the following circumstances:

(a) With Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, and email communications.

(b) For Legal Reasons: We may disclose your information if required to do so by law or in response to a valid request by public authorities.

(c) In Business Transfers: In the event of a merger, acquisition, or any form of sale of some or all of our assets, your information may be transferred as part of the transaction.

5. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights

You have certain rights regarding your personal information, including:

(a) Access and Correction: You may request access to or correction of your personal information that we hold.

(b) Deletion: You may request that we delete your personal information, subject to certain legal limitations.

(c) Opt-Out: You may opt out of receiving marketing communications from us by following the unsubscribe instructions provided in the communication.

7. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Site and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our Site with an updated effective date. Your continued use of our Site and Services after any changes constitutes your acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us here.